
When customers in your area are searching for products or services, where is the first place they turn? Probably online.
Indeed, while a lot of marketing still takes place locally offline, for many businesses, online marketing is now the main channel for increasing visibility and increasing reach.
If you are brand new to marketing your business online, the following ideas can help you get started.
Tips on How to Market Your Business Online
- Start a website and/or establish social media pages. If you do not yet have a website for your business, consider starting one. Some companies skip a website and simply create social media pages. Ideally, you should build a website and create pages on Facebook and other social networks. That way, customers have more ways to find you and learn about your company.
- Follow smart SEO practices to increase organic traffic. Optimize the structure of your website, make sure that you have a responsive design that can load well on all devices, write relevant content, and get backlinks from authoritative websites in your niche. All of these steps will help you to improve the search engine optimization (SEO) for your website, driving organic traffic your way. This is something you can do on your own, or you can contract a professional SEO company to handle it for you.
- Try running Pay Per Click (PPC) ads. Well SEO can help you too bring valuable organic traffic to your website, you can also try running Pay Per Click (PPC) ads. These allow you to appear in sponsored search results. Along with running paid advertisements through search engines, you also can do so on social media sites.
- Have a physical location? Get listed on Google Maps. If your business has a physical street address and you are trying to target local customers, it is important to make sure you are showing up on Google Maps. In order to do this, you will need to add or claim your business on Google My Business. This will also allow you to set up a Google Business Profile and verify it.
- Try email marketing. Email marketing may not be something you hear about as much as social media marketing, but it has been one of the most powerful methods for promoting businesses online for many years now. Try creating an email newsletter, and come up with creative incentives to get people to sign up. For example, you could give away a free ebook. There is software you can purchase that can help you to streamline your email marketing campaign and measure your results so that you can make continual improvements.
- Reach out to influencers. A great way to give your marketing message a boost and to increase your visibility is to try influencer marketing. It has become easier for brands to find influencers who may be a fit for them since social media platforms have introduced programs like Facebook for Creators. Influencers who participate in these programs have demonstrated they have the ability to create engaging content, and already have established audiences. They may also be connected with other influencers, who might like what they see and also decide to help you spread the word about your business.
Get More Tips for Marketing Your Business
That wraps up this series of recommendations for how you can promote your business online. For more education in marketing, please contact Jumpstart Empire Academy at (559) 540-2275.